Tuesday, September 23, 2025

Book review: AI Snake Oil by Arvind Narayanan and Sayash Kapoor

AI Snake Oil: What Artificial Intelligence Can Do, What It Can’t, and How to Tell the DifferenceAI Snake Oil: What Artificial Intelligence Can Do, What It Can’t, and How to Tell the Difference by Arvind Narayanan
My rating: 4 of 5 stars

I read AI Snake Oil as part of the INFORMS Book Club. I work with predictive AI and generative AI at work, and I describe what I do as figuring out how AI fails, then work with my business partners to develop a process and application to make AI useful and productive. This book falls into the category of demonstrating how AI fails.

There are several chapters, each with a discussion of a way that AI fails and how the authors figured it out. But they have a pattern. First, the failures in AI is in part due to how a particular model is trained. If the training data does not match the intended use, such as the data actually represents one characteristic but the model is being used for something else. Next, they discuss that the people who made the model do not always have incentive to get it right. In particular, the large AI companies do not have incentive to either evaluate the quality of the models or improve them.

Some things I think they do well.
1. Differentiate between various generations of AI. They specifically break out predictive AI, generative AI, and symbolic AI. Each of which work differently than the others.
2. Focus on the training data. This is where AI models need to be examined (by definition, AI does not include a description of the system, so predictive and generative AI have to learn about the world through large amounts of diverse data.) And failures come from the data not matching the setting where a model is applied.
3. Be skeptical of claims that come from computer companies. I always say don't let people selling you things define terms. They also say don't let industry set the rules, the standards, or barriers of entry. Because their goal is to defend their market share, not the benefit of society.

This is a good book to read, especially as part of a discussion. Highly recommended


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